Our product philosophy
What can we bring to an industry that is already doing everything it can to improve?
A simpler and healthier everyday life
> All our products should contribute to a simpler and healthier everyday life. They should be easy for consumers to understand and use – and make a real difference through their function. We strive for sustainable production and delivery, with manufacturing as close to the end market as possible.
Our background as pharmacists has always put the well-being of the customer first. The right needs should be met with the right product and advice - but we also saw the challenges: products that did not deliver the desired effect and difficulties for customers to make the right choice. This made us want to think differently.
Effective self-care with care
We chose to put the white coat aside - to develop better, more effective medical alternatives. Today, we offer a range of innovative self-care products, developed in close dialog with pharmacies. Each product has a clear function and purpose, but all are united by the same goal: to provide more effect, more function and more care.
We believe that improving self-care is the key to better well-being - both for the individual and for society. If more people get the right help in time, the burden on health services will be reduced.
About Addeira
Addeira was founded in 2019 by two pharmacists. The name carries our vision: "Add" for the value we want to create, and "Eira" from the goddess of medicine. Since 2022, we have a wholesale license to handle both human and veterinary medicines.
Personal caring, curiosity and optimism drive us - in the pursuit of better well-being for the individual, healthcare and society at large.
